Dr. Dre Streams Increase by 185% Following Super Bowl Halftime Show

The Super Bowl halftime show finally accepted hip hop with open arms and it was a sight worth waiting for.

Dr. Dre presided over one hell of a show, rocking the mic and boards alongside Snoop Dogg, Eminem, Mary J. Blige & Kendrick Lamar, and surprise guests, 50 Cent and Anderson .Paak on drums. The music rocked the SoFi Stadium in Inglewood hard for the halftime show in a battle between the Los Angeles Rams and the Cincinnati Bengals. You can watch a re-run of the show here if you missed it.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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Just in: some Spotify stats after the #HalfTimeShow:
– Dr. Dre streams increased by 185% in the hr following the game
– 520% increase of Mary J. Blige’s 'No More Drama'
– 270% increase of 'The Next Episode', 245% increase of 'Still D.R.E.'
– 250% increase of Kendrick’s 'Alright'
— Navjosh (@Navjosh) February 14, 2022

As expected, a big jump in traction on Spotify happened following the epic show, with overall Dr. Dre streams increasing by a whopping 185% across the platform. His other songs performed at the event, ‘The Next Episode’ and ‘Still D.R.E.’ had an increase of 270% and 245%, respectively.

Mary J. Blige was expected to perform the Dr. Dre produced hit ‘Family Affair’ but ‘No More Drama’ being a part of the set surprised some viewers. The song’s streams increased by 520% on the DSP following the performance. Kendrick Lamar’s black protest anthem ‘Alright’ from his sophomore album To Pimp a Butterfly had a jump of 250%.

Spotify’s Gold School playlist featuring songs from the 5 performers at the Halftime show saw some healthy traction for obvious reasons.