SZA is the face of SKIMS’ new Fits Everyday campaign that was announced on Wednesday.
The campaign launch coincides with the final stop on SZA’s SOS tour, taking place at The Forum in Los Angeles on Wednesday. In celebration of the successful tour, the campaign will be debuting on billboards around venue and across the U.S. in addition to launching on digital and social platforms.
“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” said SZA.
“SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS.
The campaign, the images for which you can see below, was shot by Greg Swales, and features SZA in pieces from the size-inclusive, buttery-soft collection.
“SZA is a defining voice in popular culture today; a multi-faceted artist who’s an inspiration to women everywhere,” said Jens Grede, Co-Founder & CEO of SKIMS. “We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.”