ASAP Rocky is starring in the brand new campaign from Beats Studio where he follows his baby mother Rihanna’s instructions for new diapers.
Beats by Dre is rolling out its newest generation of the best-selling over the ear headphones, Beats Studio Pro. The new product release marks the 15-year anniversary of the Studio model’s inception in 2008 and comes along with some big promotional campaigns.
In this particular ad, Rihanna asks Rocky to run to the store to get a new pack of diapers for their baby. The rapper gets back to enjoying music on his headphones but only to hear RiRi telling him he brought the wrong size. The short is soundtracked by Rocky’s new single ‘Riot‘ produced by Pharrell Williams. Watch it below.
Today’s release follows Beats’ Wednesday rollout of its “Still Iconic” heritage video campaign, highlighting the brand’s legacy and evolution.