Paul Rosenberg Teases New Eminem Album 'Revival'

This Friday, Shady artist Yelawolf releases his new album Trial By Fire and as every good label head should, Paul Rosenberg took to Instagram to promote it a little and take a picture of a hard copy which he recently got in the mail. Nothing crazy, right?

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby
A post shared by Paul Rosenberg (@rosenberg) on Oct 25, 2017 at 1:26pm PDT

Wrong. Some eagle-eyed fans have noticed something strange about the photo in question. It’s half focused on the actual copy of Yela’s LP, but half focused on a certain advert in the background. At a quick glance, it looks like your average billboard but a closer look proves otherwise.

It’s for something called REVIVAL. But the letter e is backwards, just like it is when the name Eminem is stylised. A little more investigating by fans revealed that the ad is registered to none other than Interscope Records. See for yourself here.

The website linked with the ad is full of hilarious references like we’d expect from Em too. For example, it states that “REVIVAL does not cause some serious side effects like: sudden nut allergies”. It also references Dr. Dre’s song ‘I Need A Doctor’ at the very bottom.

But what takes a little more research is the following. It says the website is manufactured by “Popsomp Industries”. Back in 2009, eminem.com redirected users to relapse.com which then redirected them to popsomphills.com (which is pop some pills in case you didn’t notice). Now, that site redirects you to Universal Music Group’s official website.

More obviously, and in case you needed any more convincing, the number listed (1-833-2GET-REV) makes a reference to ‘Lose Yourself’ and the waiting room music is ‘I Need A Doctor’.

It looks like Rosenberg might have very intentionally revealed the title of Eminem’s next album (which we might still be getting in a few weeks). It would be a clear completion of the trilogy with Relapse and Recovery being the first two installments. We’ll have to wait and see what happens but for now, enjoy Em’s BET cypher verse one more time.