Childish Gambino '3.15.20' First Week Sales

UPDATE: The final numbers are in. Gambino debuts at a disappointing #14 with 25,273 copies of his new album sold first week. He sold 5,584 pure copies.

Kendrick Lamar Shakes Up The Super Bowl With Bold Drake Diss And Surprise Guests

Kendrick Lamar's Super Bowl 59 halftime performance was nothing short of legendary, leaving fans buzzing with surprise cameos and bold moments that took his long-running feud with Drake to new heights. Kicking off with an unreleased song snippet and followed by “Squabble Up” from his latest album GNX, Kendrick immediately set the tone for a game-changing performance. Fans eagerly waited to see if Kendrick would play his diss track Not Like Us, especially with Drake's ongoing lawsuit against him and his label for defamation and harassment. Lamar's performance included an unexpected appearance by SZA and a quirky cameo from Serena Williams, along with Samuel L. Jackson’s comedic interruptions, all building the suspense around the Drake drama. In the middle of his performance, Kendrick turned up the heat, looking straight into the camera and directly addressing Drake with his famous lyrics, “I heard you like them young," as fans held their breath. Despite the tension, Kendrick censored himself when it came time to call Drake a "certified lover boy" and avoided saying “pedophile,” which had been widely speculated. Social media lit up with mixed reactions, with some fans mocking the performance as a "mid mashup" and others noting the intense hostility toward Drake. With the hashtag #KendrickBowl trending, it’s clear that Kendrick’s performance was a cultural moment that pushed boundaries—but has he gone too far, or is this just another chapter in hip-hop history? Only time will tell, and Drake has yet to respond.

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Childish Gambino adopted an unusual campaign to promote his new album 3.15.20 which features guest appearances from 21 Savage and Ariana Grande among others.

Do did it pay off? The first week sales projections for the RCA Records release are out today. It’s expected to move a total of 25-28k copies in the first week with 4-5k out of that coming from pure sales, according to HDD. This is a certainly a big drop from his last release Awaken, My Love! that moved 101k copies in the opening week back in 2016. 3.15.20 is likely to miss the top 10 of Billboard 200 this week.

Childish Gambino aka Donald Glover first debuted the album on his website before going for wide release this Sunday. He hasn’t promoted the album himself either. Both his Twitter and Instagram accounts have zero posts and of course, he hasn’t done any press either. The 36-year-old rapper-actor-singer hinted last year that he was planning to retire after finishing this project.