Beyonce Releases adidas x IVY Park Promo Video: Watch

A month ago, Beyonce made it official that her new IVY PARK line in collaboration with adidas is coming on January 18th.

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After sharing some teases on social media, Beyonce has today launched the official promo video in support of the upcoming line. As reported earlier, Beyoncé will be a creative partner for adidas for her own signature line as a part of the IVY PARK relaunch. IVY PARK was previously in partnership with TopShop.

The custom footwear and apparel line also includes an adidas Ultra Boost sneaker. We get a sneak peek of the collection in this well made, 1 minute and 10 seconds-long ad that you can watch below.

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