The Shakur Estate has announced today the world premiere of Tupac Shakur. Wake Me When I’m Free, which is being described as “a fully immersive, thought-provoking museum experience that explores the life and legacy of the acclaimed artist and activist.”
The exhibit will open on January 21, 2022 in Los Angeles at the Canvas @ L.A. Live on Georgia Street and Olympic Boulevard, and run for a limited time. Pre-sale tickets go on sale November 9 at 10 a.m. PT on WMWIF.com while General tickets go on sale November 12 at 10 a.m. PT.
The Rock & Roll Hall of Fame inductee, who has sold more than 75 million copies worldwide, remains a huge cultural force even 25 years after his murder.
The press release describes the museum experience as follows: “Part museum, part art installation, part sensory experience, WMWIF will showcase Shakur’s music, poetry and never before seen artifacts in a 20,000 square foot curated space akin to a contemporary art museum. Guests will transition through a myriad of surround sound spaces, rich with rarities embedded in technology. WMWIF will delve into the greater meaning of his activism, music, and revolutionary art. The attendees will be educated and enlightened through a labyrinth of emotions as they take this journey through his extraordinary life.”
WMWIF is a creative collaboration led by Chief Curator & Vice President of Curatorial Affairs at The Rock and Roll Hall of Fame, Nwaka Onwusa and award-winning Creative Director Jeremy Hodges and his firm, Project Art Collective. “It is a privilege to be a part of such a monumental project”, Hodges said. “Tupac Shakur was my Malcolm; he was my Martin, and to build an experience that honors such a prolific man, cannot be summed up in words. We wanted to create a memorable experience that will inspire you to be better than when you walked in, all while leaving you with the knowledge that he was a true revolutionary spirit.”
Steve Berman, Vice Chairman of Interscope Geffen A&M Records, and an Executive Producer on the show, said: “Tupac Shakur was without a doubt one of the most important artists of his generation, transforming culture through his music and ideas. Wake Me When I’m Free honors Tupac’s extraordinary contributions and I know I speak for the entire Interscope and Universal Music Group family that we are so proud to be able to collaborate with our partners to bring this incredible exhibit to life.”
The experience is set to come to other cities in the US as well as more locations globally in the next few years.
