Anderson .Paak has joined forces with Budweiser for a new global campaign called ‘Yours To Take’ where the singer has debuted a brand new song.
The campaign launches today with a video featuring a never heard before original song from the multiple GRAMMY winner. The video tells the story of creators and aspiring talents overcoming naysayers and skeptics worldwide. The video features French freestyler soccer player Sean Garnier, Brazilian rapper Xamã, Swedish fashion designer Julia Dang, Colombian graffiti artist Wanda Pot, Argentinian singer Lara91K, Brazilian graphic artist Gabriel Massan and British drummer Louise Bartle.
“Budweiser is a rallying cry for relentless creators, dreamers, and go-getters hell-bent on making their mark. While today marks the launch of Tomorrow is Yours to Take, it’s the creators, the dreamers and the risk-takers who take center stage with this new evolution,” said Todd Allen, Vice President of Global Marketing, Budweiser. “As someone who defied the naysayers to follow his dreams, .Paak embodies the spirit of Tomorrow is Yours to Take and its meaning.”
“My new music for the campaign isn’t just a song, it’s an anthem! The way I see it, it’s like a rallying cry to those who are DONE listening to all the reasons why their dreams are impossible,” says Anderson .Paak about the new campaign. “Trust me, I heard all those naysayers too, but I kept myself motivated and did my best to ignore the haters every step of the way. My hope is that Budweiser and I can reach artists, designers, athletes and creatives – everyone! – all over the world who are ready to take the first step on their own path to greatness.”
Additional music and sound on the project was crafted by Squeak E. Clean Studios. Watch the video via YouTube below.